BORDEN DAIRY CO.
Established in 1857, Borden is one of the largest dairy companies in business today.
The refresh of the brand brought the logo, packaging, and other consumer touchpoints to have a simpler, more modern feel, while keeping the essence of the brand heritage.
Updated and re-illustrated the iconic Elsie the Cow, as well as updated the logotype design to create a more modern logo for Borden, while still retaining the core heritage of the dairy brand.
Along with updating the logo design, the primary milk packaging design was simplified so that the brand would pop better on-shelf, ease readability of the label content, and grab the attention of the consumer.
In addition to the logo and primary milk packaging re-design, several other packaging and consumer touchpoints were also re-designed. This included elements such as the cottage cheese, sour cream, dips, school & food service packaging, along with the delivery trucks.