Jeff King, a well-known and respected golf caddie, started making beef jerky in his kitchen and giving it to his fellow golfers. The product became so popular that Jeff decided to expand his jerky into a brand that would cater to sports enthusiasts.

The primary focus of the packaging are fun and whimsical bull characters that represent several sporting activities, including golfing, hunting, and skiing.

The design of the logo, packaging, and website has a masculine and modern-retro feel that adds boldness to the overall beef jerky brand.

Work done while employed byBRANDCORY. Retouching by JJ WAMPLER.